Underpinning the business is its total command of the value chain. A mix of skilled staff with extensive experience and strong partnerships ensure the company can enhance value within the chain at every stage. Baird adds value to the product from its inception to its sale on the shopfloor.
At the heart of the operation, is the buying and design
department that acts as the guardian of the brands:
distilling trend information, working with cloth houses,
developing the look and the feel of the collections, and
controlling the brand messages.
What gives their work extra impetus is the direct link
the buyers have with retail and the sales data they
gain from our own businesses.This allows them to
react to the consumers’ needs, maximising sales and
ensuring the brands remain strong on the shop floor.
The brands’ performance is further enhanced by the
opportunity the business has to back winners with
extra stock and replenish rapidly; while recalls can be
regrouped and dispatched elsewhere in the groups
portfolio, further protecting margins.
Sourcing decisions are made on a quality, price and
reliability basis with suppliers working in clusters
around the globe. The production and logistics process
is managed from the business’s head office backed up
by a technical team that regularly visits manufacturers
to ensure quality standards are maintained and to
communicate developments in the business.
